Experience and being a specialist is everything. 15 years as a product photographer, Tim Salix can photograph any item as he has the equipment and the knowledge to adapt his techniques to suit. His studio lighting equipment consists of multiple studio lights, reflectors, an opaque product photography table, white and chrome-key backgrounds, light cube tents of various sizes, reflection-blocking flags, plus a huge array of studio lighting modifiers of various shapes and sizes.
Tim knows how photograph highly reflective curved objects, no matter what they are made from. And clear glass or plastic so it does not appear grey/dark and looking dull. When post-production is required with the help of his calibrated EIZO Coloredge monitor he can accurately reinstate textiles, fabrics and products made from pigments back to their correct colours.
360° spin product photography
Tim Salix has just acquired a heavy duty ball-bearing turntable onto which he can mount various sized platforms. One is big enough to sit large household and commercial/industrial items or carry the weight of an adult and can be swapped out to accommodate the smallest products. With his studio lighting setup, even for huge products, he can make the backdrop white. This is essential for lowering the post-production expense of 360 degree e-commerce photography.
The greater number of images that are taken of a product at various angles the smoother the rotating movement of the final merged composite ‘photo’ will be when viewed online. If each image has to be cutout, using the pen-tool in Photoshop, to create a white background this greatly increases the cost versus each image already having a white background.
E-commerce platforms such as Shopify or WordPress plugins like WooCommerce support 360° spin product viewing. 360 degree product views are a good option when a business is wanting to change their online store design, especially those down-scaling their physical store fronts.